If a tree falls in the woods and no one is there to hear it, does it make noise? If you have a great website, and no one goes to it, is it still a great website? The point is, if you don’t know who is going to your site, and why, you can’t adjust to your target audience.
I’ve looked at quite a few Website analysis products over the last couple of years. They have evolved from software you run on your log files, to little snippets of javascript you put on your site that report to a service provider who does all of the heavy lifting for you. Since I haven’t run an analysis on log files in a good 6 months, I’ll skip that category for today and focus on the hosted variety.
The software I’ve used the longest is Google Analytics, formerly Urchin. The fact that is now free is awesome, as I used to pay an arm and a leg for it. Read More »Website Analysis – Google Analytics